Food on the move as IPP helps Fowler Welch’s model of success stack up

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Fowler Welch, one of the UK’s leading third party logistics (3PL) providers to the ambient and temperature-controlled supply chain, has become a model of its own success by taking over the distribution of some of the country’s biggest food brands.

The Lincolnshire-based business, which has been shortlisted for the Hauler of the Year in the Motor Transport 2020 Awards, has in the last two years seen an increase in volumes across its estate of eight strategic sites around the UK as more food businesses outsource their transportation requirements.

Part of this success has seen the 2018 winner of the Grocer’s Gold Logistics Supplier of the Year Award, working collaboratively with IPP, one of Europe’s leading poolers to ensure a guaranteed supply of cost-effective and quality pallets are available to guarantee the smooth shipment of products from the manufacturers to the retailers and back again, as part of the sustainable circular economy.

In the last two years IPP has seen an almost 1000 per cent increase in the pallet traffic generated from two of Fowler Welch’s locations. At its flagship site in Spalding, there has been an increase of almost 800 per cent, while movements from Hilsea, near Portsmouth, are up almost 200 per cent as part of the ECOnomics model which guarantees the cost-effective return, repair and repatriation of pallets and the reduction of unnecessary empty running of vehicles.

Working on behalf of big name brands and retailers, Fowler Welch relies on this constant supply to meet its customer’s exacting demands.

Nick Hay, CEO for Fowler Welch, said: “Our success has been our expertise in the consolidation and distribution of products on behalf of major household names who want to focus on their core proposition – the making or selling of quality products.

“It’s a partnership approach that works well for all parties in the supply chain. Our partnership with IPP is a similar case in point. By providing quality pallets to us as we need them has enabled us to be flexible and expand our operation to meet the changing demands of our customers.”

Phil Storer, IPP’s director for UK and Ireland, who first coined the phrase ECOnomics, said: “Collaboration and partnership are how modern supply chains operate in the circular economy where interdependency and the sharing of assets and resources create the efficiencies that not only reduce cost and environmental impact, but also deliver competitive advantage in what is a tight margin sector.”

For more information about Fowler Welch visit

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